Don’t Forget that Home is the Setting for Your Story
"What was it that so unnerved me in the contemplation of the House of Usher?"
Buy, Sell and Make Peace with the World
Selling or buying real estate is a stress smorgasbord.
Losing Love is Painful so Plan for “Just in Case”
There’s nothing quite so heartening as representing home buyers or sellers when they’re IN LOVE with their new partner and the promise of a new life together. Everything is rosy. Any wonderful thing is possible. The happiness is contagious.
Suspend Your Shoes-Off Rule When Showing Your House
Asking people to take their shoes off is off-putting, inconvenient, truly unnecessary and unsightly. (Nothing says “welcome” like a big pile of stinky shoes scattered around the foyer.) And you want you buyers to feel at ease, not vulnerable!
Make Your Agent Your BFF
When buyers and sellers are less than forthcoming, the results can be less than ideal.
Seven Secrets to Seller Success and Satisfaction
Your agent loves you like nobody else. I am your biggest fan and I am likely the only professional – during your entire lifetime – who will love you as unconditionally as an ideal mother.
Staging IS Rather Silly, Isn’t It?
Why can’t we do something more sustainable and real and commonsensical?
Working Girls (or Two or More is Like None)
Hooking up with two agents in San Francisco is like dating two people in a small town.
Remove all Traces of Human Use when Showing a Home
What the new homeowner decides to do with your old house doesn’t really matter.
Who's Your Biggest Fan?
"Your psychotherapist will (hopefully) listen for 50 minutes once a week. But the list of folks who’ll put up with your prattling stops there. Except for your Realtor."
Help! Everything's Wrong!
At the finish line for readying a home for sale, little details can loom large.
Don’t Take It Too Seriously
"What we are doing here is so important, we better not take it too seriously."
Sentimental but Useless? Snap a Photo!
The very act of taking a picture creates a small ritual for saying goodbye.