Agents:The Door Can Smell Your Fear
The lock is like a wild animal, and the door can sense your fear.
Agents: Give Your Buyers the Goldilocks Treatment
If Goldie needs to see 100 homes before she buys the 101st, then you patiently arrange for her to see 100 homes.
Don’t Forget that Home is the Setting for Your Story
"What was it that so unnerved me in the contemplation of the House of Usher?"
Buy, Sell and Make Peace with the World
Selling or buying real estate is a stress smorgasbord.
Hansel and Gretel: Whatever Became of Stepmom and Dad?
Their retired-woodcutter dad never set foot in a forest again...not even to retrieve an errant golf ball.
14 Fun Spins on Buyer Objections
An ethical Realtor is careful not to spin something into an untruth. And a successful Realtor is circumspect about exaggeration, obfuscation and salesmanship.
Losing Love is Painful so Plan for “Just in Case”
There’s nothing quite so heartening as representing home buyers or sellers when they’re IN LOVE with their new partner and the promise of a new life together. Everything is rosy. Any wonderful thing is possible. The happiness is contagious.
Home Ownership Not Required!
“The fellow (or gal) who owns their own home is always just conducting a Yelp search for a reliable tradesperson.”
Writing and Reading "Real Estate Therapy"
I’m deeply touched that people read Real Estate Therapy and that it has made /can make a difference in others’ lives. I’m grateful, grateful, grateful!
Suspend Your Shoes-Off Rule When Showing Your House
Asking people to take their shoes off is off-putting, inconvenient, truly unnecessary and unsightly. (Nothing says “welcome” like a big pile of stinky shoes scattered around the foyer.) And you want you buyers to feel at ease, not vulnerable!
For Agents Only: Don't Count Your Chickens
It’s a pathway to disappointment if things don’t work out the way you hope they will.
We're On Your Side
Your agent is your ally. Your friend. Your advocate. She’s on YOUR SIDE and committed to your progression and happiness.
For Agents Only: Attend with Feeling
When we listen – intently and with care – we are better agents and better people. I preach this, though I don’t always practice it.
Who’s Writing This Stuff?
Features exuding luxury and charm. Amenities acting like royalty. Rooms doing all sorts of boasting. European feelings everywhere. Public landmarks gazing over this or that. Closets, garages and master bedrooms being generous.
Make Your Agent Your BFF
When buyers and sellers are less than forthcoming, the results can be less than ideal.